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This book is an introduction and the first of the series. It takes you through, step by step what you need to do to grow your business. At first you won't need to spend any money. Later, with new found revenue from the no cost activities, you'll use that new revenue to accelerate new customer acquisition and increase the life-time value of existing customers.
The author takes a look at key strategies almost all business owners miss even if their business is successful. After implementing them, they allow business owners to scale in ways like never before, both online and offline.
The book covers a wide range of topics that cover both beginners and experienced business owners alike. It gives you simple steps and tell you how to achieve critical goals that your business will need to grow and prosper.
This book is for you whether you're just planning to get started, just got started or have been operating for a long time. It breaks down the fundamental steps that you need for the inception of the business and takes you on a "do this, then do that" approach while telling you the reasons why.
This understanding of each step is is critical so you can place the importance on it that it deserves because missing any step could make if more difficult to scale and grow in the long term.
